Consumer Behavior (BADM 433)

Term: 2026-2027 School Year Spring Semester

Faculty

Ernesto CruzShow MyInfo popup for Ernesto Cruz

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Schedule

Mon-Wed, 1:00 PM - 2:15 PM (1/19/2027 - 5/14/2027) Location: TO

Description

An introduction to analysis of customer behavior in household and organizational markets, the consumer decision-making process and its implication for planning and marketing management. Prerequisite: BADM 373. Offered Spring semesters.