Consumer Behavior (BADM 433)
Term: 2024-2025 School Year Spring Semester
Schedule
Tue-Thu, 1:00 PM - 2:15 PM (1/21/2025 - 5/16/2025) Location: TO PETRI 1112
Description
An introduction to analysis of customer behavior in household and organizational markets, the consumer decision-making process and its implication for planning and marketing management. Prerequisite: BADM 373. Offered Spring semesters.