Consumer Behavior (BADM 433)
Term: 2022-2023 School Year Spring Semester
Schedule
Mon-Wed, 2:30 PM - 3:45 PM (1/17/2023 - 5/12/2023) Location: TO CTBC 2214
Description
An introduction to analysis of customer behavior in household and organizational markets, the consumer decision-making process and its implication for planning and marketing management. Prerequisite: BADM 373. Offered Spring semesters.