Consumer Behavior (BADM 433)
Term: 2018-2019 School Year Spring Semester
Schedule
Tue-Thu, 4:00 PM - 5:15 PM (1/7/2019 - 5/3/2019) Location: TO PETRI 1112
Description
An introduction to analysis of customer behavior in household and organizational markets, the consumer decision-making process and its implication for planning and marketing management. Prerequisite: BADM 373. Offered Spring semesters.